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Why I’m Joining 3X4 Genetics and What the Future Looks Like

Today I am excited to announce that I have joined 3X4 Genetics as CEO. 

3X4 is at the forefront of the emerging field of nutrigenetics. It was founded by Dr. Yael Joffe who has been involved in genetics since before the Human Genome Project in 2003. Yael serves as Chief Science Officer at 3X4 and was responsible for developing 3X4’s innovative genetics test.  

The tests are sold through a network of accredited health practitioners who offer the tests to their patients and use the tests to provide actionable and personalized insights into how they can live longer, healthier, and better lives . 

In addition to the tests, 3X4 also provides health practitioners with training, resources, and a community of over 1,000 practitioners. It’s a true turnkey solution for practitioners looking to bring the power of genetic testing into their practice. 

The Power of a Genetic Test

Everyone wants to live a long healthy life but in order to do that, they need to understand their body so they can make informed decisions. 

Most people are making health decisions based on generalized recommendations without ever truly understanding their body.

I believe a person’s health is too important for a one-size fits all approach. Every health decision they make should be personalized for them and their unique body. 

Genetic testing is the tool that makes that possible. It provides actionable and personalized health recommendations that empower people to make informed decisions about their health. 

Why I’m Excited About 3X4

As healthcare becomes more personalized, I believe genetic testing will serve as a pillar that makes it possible. I see genetics as a foundational element improving people’s quality of life across multiple dimensions, from nutrition, health, wellness, sports performance, and beyond. 

I am excited about the opportunity to bring genetics into the world of digital health. You see digital disrupting the traditional healthcare system everywhere.  I see the next frontier in digital to include genetics and I see 3X4 perfectly situated for rapid growth acceleration.  

Expanding Our Network of Health Practitioners 

We will be looking to rapidly expand our US footprint over the upcoming months. We’re looking for health practitioners who are passionate about helping their patients live healthier lives and are looking for tools that can help them do that. 

We see great opportunities to continue our exponential growth and look forward to working with the best practitioners across the US. 

Alongside Yael and the incredible team she’s built at 3X4, I look forward to partnering with practitioners and providing them with a turnkey solution that they can use to bring their patients into the future of health. 

Curious to learn more about the power of genetics and how to choose the right genetic testing partner? Download our free E-booklet: A Practitioner’s Guide to Genetic Testing.

 If you’re a health practitioner consider joining our 3X4 Community Group on Facebook where we share industry news, expert opinions, inside tips and uplifting camaraderie to support you and your practice! Yael Joffe, our CSO will be doing a LIVE AMA there on June 24th. We look forward to meeting you. Join our group here!